Diversification - a step too far?
I have a lovely client whose specialises in manufacturing. They do a wonderful job and have plenty of appreciative and loyal clients.
However, there has been a change on the management …
I have a lovely client whose specialises in manufacturing. They do a wonderful job and have plenty of appreciative and loyal clients.
However, there has been a change on the management …
We all know that women are more emotional than men. So women marketers and business owners are you ready to receive some good news?
Latest research continues to highlight the fact …
Google loves new and fresh content and as business owners we are always wondering how we can create “awesome content”. Let’s be honest content marketing is hard. But most of us …
No one doubts that as sole traders we provide a fantastic and personable service to our clients, which is enhanced by expertise, knowledge and the development of strong, long-term business relationships. …
You can never have enough friends and colleagues in business, so you need to ensure that you go to as many events, join as many groups and meet as many people as possible. Whatever line of business you …
After 30 years in the industry, I am still saddened that marketing in some businesses is still not given the importance and status that I believe it's due. To some marketing is a quick fix which brings …
For some businesses, marketing can be more hit than miss. To help you to ensure the best results every time, take a look at my top 10 tips. If you follow these, you will notice three key benefits. Over …
It doesn’t matter how great your product or service is, how much time/money it can save or how sophisticated your marketing is, if your clients don’t like and in turn trust you, they simply …
Having been a marketer for some 30 years plus, I know that looking at the results of your activities and campaigns and then making informed decision is critical to the success of any marketing strategy. …
We’ve all met those pushy people at networking events who use smoke and mirrors, tips and freebies, as well as offers and carefully crafted stories about “happy clients” or “wonderful …
Communication is a good thing and thanks to the plethora of online communication channels, we really can stay in touch with everyone 24/7. But whilst I don’t want to put a dampener on your …
To operate a successful business, you need a good brand. A good brand is one that is memorable and whose message resonates with us whether for good or bad reasons. And whatever size your business is, you …
Is there such a thing as a free lunch?
Tell me what you want, what you really really want!
What makes a marketing expert?
Are you really going the extra mile?
Are you stealing your own time?
Forget the features - your customers are only interested in the benefits!
Are you comfortable being authentic?
Want to punch above your weight?!
When bad publicity is bad for business!
Blog or article - would you recognise the difference?
Are you offering too much choice!
How well do you know your customers?
Is your business using the right voice and tone?
The importance of consistency across your marketing channels
Building relationship, not getting people to buy from you!
Why the real value of your business lies in the strength of your client relationships
All that glitters is not gold!
It is my opinion and you cannot change it!
Don't let your marketing compete against itself!
What marketing story are you telling?
Is marketing aligned with your business strategy?
Good communications start from the inside
It is my opinion - you can't change it!
Importance of a marketing review!
Not another pesky customer satisfaction survey!
Do you have a messaging strategy?
Trust - your marketing toolkit winner!
How good is your marketing choreography?
Good communications start from the inside!
Do not let your marketing compete against itself!
Top marketing tips for business success
Getting the right balance between traditional and digital marketing
Time to hone your customer service skills?
The toll of the bland, brand, band wagon!
Sharing values builds strong relationships
Integrated marketing. Are you channel-centric or customer-centric?
Surround yourself with your kind of people!
Is your website compelling enough?
Are you channel centric or customer centric?
The perils of employing friends!
Why you need a regular marketing review!
Marketing is not always the solution!
What's your motivating factor?
Who are you getting over familiar with?