“What is it that you do?” is a question that I often ask prospects and new clients. And sometimes the answers are so confusing and long-winded (and often accompanied by doodles and diagrams) …

“No matter who you are and what you do, your manners will have a direct impact on your professional and social success.” - Anonymous

“Manners are a sensitive awareness …

Why is when you go out with a group of work colleagues, friends or family to the pub, a restaurant, the cinema or even a party or celebration, there are some people that you just don’t take to. You …

As a copywriter, I am frequently asked by clients, prospects, friends and colleagues to look at their websites, read through their copy and tell them honestly what I think?

Now …

It seems that you can’t go anywhere without someone asking you to complete an online, phone or text survey detailing your experiences of their product, service or company. Two recent examples make …

In a world where nothing stays static for long, your website copy and its messaging can be out of date in a matter of weeks or months. In this time, your business has probably evolved, your target audience …

I have a lovely client whose specialises in manufacturing. They do a wonderful job and have plenty of appreciative and loyal clients.

However, there has been a change on the management …

We all know that women are more emotional than men. So women marketers and business owners are you ready to receive some good news?

Latest research continues to highlight the fact …

Google loves new and fresh content and as business owners we are always wondering how we can create “awesome content”.  Let’s be honest content marketing is hard. But most of us …

No one doubts that as sole traders we provide a fantastic and personable service to our clients, which is enhanced by expertise, knowledge and the development of strong, long-term business relationships. …

You can never have enough friends and colleagues in business, so you need to ensure that you go to as many events, join as many groups and meet as many people as possible. Whatever line of business you …

After 30 years in the industry, I am still saddened that marketing in some businesses is still not given the importance and status that I believe it's due. To some marketing is a quick fix which brings …