Many people think digital marketing has taken over and that traditional marking is dead. But this is simply not true thanks to the continued use of magazines, newspapers and television as marketing channels. …

I recently met with the owner of a large engineering company who was desperate for help with their marketing. Over the years their interaction and engagement with the outside world had dwindled and they …

We love our friends. They help, support and guide us through life’s challenges and opportunities and are always there for us, no matter what.

In fact I am not sure what we …

After 30 years in the industry, I am still saddened that marketing in some businesses is still not given the importance and status that I believe it's due. To some marketing is a quick fix which brings …

I have no idea why some business owners, and indeed some marketers, still see marketing as something that needs to be kept separate and treated in a different way to other business activities. Because …

How much time do we spend trying to make our marketing content interesting? How many hours have we stared at a blank computer screen praying for divine intervention. And why, oh why is it so difficult …

Imagine if you only ever contacted people in your life when you wanted them to do something for you. I’m guessing that these people wouldn’t be that responsive or that interested in wanting …

If I had a £1 for every time a client said “could you just” followed by an urgent request for obscure marketing assistance or an order to do something now, I would probably be fairly …

One of the main changes in marketing communications in the last 5-10 years has been the decline in formality. Nowadays we seem to be almost too familiar with everyone, customers, prospective customers, …

I am still at a loss to understand why some prospective clients insist on leading you on a merry dance. When it comes to meetings, generating ideas and plans they are keen as mustard. But once they have …

I spend a lot of time reading my clients’ marketing collateral including brochures, adverts, flyers and websites and sometimes I’m shocked by just how much of their copy is dedicated to talking …

“What is it that you do?” is a question that I often ask prospects and new clients. And sometimes the answers are so confusing and long-winded (and often accompanied by doodles and diagrams) …