Whilst studying for my Diploma in Copywriting with the Institute of Copywriting many years ago, I was fortunate to have a brilliant and helpful tutor who remained a firm believer in the “ less is …

It’s worth remembering that whilst your customers see and benefit from the results of your external communications, for complete business success you must not forget or forgo efficient and effective …

“What is it that you do?” is a question that I often ask prospects and new clients. And sometimes the answers are so confusing and long-winded (and often accompanied by doodles and diagrams) …

“No matter who you are and what you do, your manners will have a direct impact on your professional and social success.” - Anonymous

“Manners are a sensitive awareness …

Why is when you go out with a group of work colleagues, friends or family to the pub, a restaurant, the cinema or even a party or celebration, there are some people that you just don’t take to. You …

As a copywriter, I am frequently asked by clients, prospects, friends and colleagues to look at their websites, read through their copy and tell them honestly what I think?

Now …

It seems that you can’t go anywhere without someone asking you to complete an online, phone or text survey detailing your experiences of their product, service or company. Two recent examples make …

In a world where nothing stays static for long, your website copy and its messaging can be out of date in a matter of weeks or months. In this time, your business has probably evolved, your target audience …

I have a lovely client whose specialises in manufacturing. They do a wonderful job and have plenty of appreciative and loyal clients.

However, there has been a change on the management …

We all know that women are more emotional than men. So women marketers and business owners are you ready to receive some good news?

Latest research continues to highlight the fact …

Google loves new and fresh content and as business owners we are always wondering how we can create “awesome content”.  Let’s be honest content marketing is hard. But most of us …

No one doubts that as sole traders we provide a fantastic and personable service to our clients, which is enhanced by expertise, knowledge and the development of strong, long-term business relationships. …